Twitter updates the “public view counts” means it has begun displaying to all users the number of impressions received by other users’ tweets.

On December 22nd, Elon Musk revealed that Twitter will now show view counts on tweets, providing users with a better understanding of the audience for other users’ work.

Previously, the account that published the tweet was the only one with access to the number of tweet views, also known as impressions, on Twitter. Videos are an exception, as Musk points out, as they typically show the number of views.

The number of times a tweet has been viewed will be shown beneath the main content and will change in real-time as more people view it.

The decision to make tweet impressions public seems to have been made with the hope of giving Twitter the appearance of being more active.

Tweet view counts will help observers from the outside better grasp the potential impact and reach that content can have on Twitter. In Musk’s opinion, this might inspire more individuals to sign up for and use Twitter.

View counts will be a useful tool for measuring the visibility and interaction of sponsored content on the platform for brands and companies.

Since engagement counts alone don’t tell the whole story, businesses can also benefit from knowing how many impressions other people’s tweets receive.